Sending Before to the Printer• Binding Have you addressed your finishing requirements?If your job requires special finishing—such as packing, labeling. drop shipping, and the like make sure you've given the printer detailed instructions, including shipping addresses. Do you need proofs from your printer?A proof provides a service to both you and your printer, regardless if the proof is digital or analog. A digital proof represents the digital file, indicates element position and acts By the time the job goes to the printer, all edits should be final, the copy carefully proofread, and design issues settled. When you go to press, make sure the copy has been preapproved and signed off by the customer. Don't go to press with corrections marked on the proofs. If your final proof has corrections indicated, how will you know if these changes were made? Once on press, you don't want surprises that require copy, film, or plate remakes of any kind. Down time on the press for copy rework means cost over-run and lost profits to vour bottom line. Have you written out your specifications?
Take some time to review your specifications, making sure that you've communicated them clearly and that you haven't left out any important details—such as paper (or substrate) and colors requiring special inks—that might add to your cost or turnaround time. Have you given your printer the specifications?Attach your written specifications to your job in a prominent position. Include; The location of inserts and tabs To avoid communication errors, it is a good idea to go over your specifications with your printer, either in person or on the telephone. Make sure you underscore any specifications that may have changed since the original price estimate and schedule the printer gave you. Have you given your printer a comprehensive dummy that includes folding/backing? Does your printer know how to reach you?Give your printer your daytime phone number. If you're on a tight deadline and looking for quick turnaround, it is also a good idea to give your printer your nighttime phone number and, if you have one, your pager number. In case you're unreachable for any reason, also give your printer the name and phone number of someone else who can speak knowledgeably, answer questions, and make decisions about what you've sent for printing. What about color bars?If possible, specify that your printer include an acceptable color bar on the press forms. Ask your printer to pull and save press sheets Ask your printer to pull and save sheets at regular intervals through- out the press run. These samples and color bars will help answer questions or address complaints that may come up later. Save the press sheets until the job is complete and you have been paid. Try to be at the printer's plant Try to be at the printer's plant where the job is run for the color OK.Depending on your expertise, you or the printer's representative can do most of the work. Explain how much help you'll need before the press run. Keep a copy of the color OK when you leave. Ask the bindery for samples Also ask the bindery to keep samples of their work as the job progresses. In today's complex binding and finishing operation, a variety of on-press and post' press functions may take place. Listed below are just a few of the steps possible in completing a customer's job, |